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Facebook with 1% Organic Reach is just another ad network

I just had a very wonderful conversation which when I picked up held so much promise with the end of woes movie scene music playing in the background sprinkled with Grand Fatherly wisdom which could end my suffering   This was a call back from Facebook Folks after repeatedly badgering them on behalf of a… Continue reading Facebook with 1% Organic Reach is just another ad network

Propaganda

Understanding Wikipedia: Friend or Foe

Wikipedia has proved to be a successful attack at what we call organised knowledge distribution systems employed by countries, companies and people with influence, money or power. It has successfully displaced the Encyclopedic, Scholastic publishing industry which were peer reviewed, screened by experts and authorities among other things. The point being that the level of… Continue reading Understanding Wikipedia: Friend or Foe

Digital Marketing

Online Aggression: When Brands face the heat and deal with it

Have you ever been angry with your life, with your boss, your spouse, your car or the stupid Yo Yo Honey Singh playing mofo cutting you off in traffic? You have managed to come back home, saw Arnab Goswami’s vocal chords astonish you with their endurance yet again? You decide to check your mail before… Continue reading Online Aggression: When Brands face the heat and deal with it

Digital Marketing

Leveraging Social Media Marketing: Automotive Manufacturers

Social Media Marketing is now part of almost every Digital Marketing Campaign. It’s now, considered a permanent and usually valuable part of the brands marketing activities. A lot of this also depends on how a brand manager views and values social media. Now contrary to popular belief, Social Media might be considered to be limited… Continue reading Leveraging Social Media Marketing: Automotive Manufacturers

Digital Marketing

Digital Marketing: Led and developed by Idealists

There are stereotypes and prejudices by people, for people across industries for different industries. Mouthful that is, isn’t it?   There is a prevalent thought and some still believe it to be true that Sales, Marketing and Business Development is the same thing. And the problem is that in most Micro, Small and Medium scale… Continue reading Digital Marketing: Led and developed by Idealists